// 00 / Lumaé · craft × compute

Brand intelligence.Engineered.

A studio of craft and compute. Marketing strategy meets practical AI automation. Two layers, one integrated practice.

01/Selected work

Our worlds.

01

Companies

Every brand we have shaped. Open one for the full story.

02

Strategy

Positioning, brand platforms, and growth plans.

03

AI Content

Brand films, reels, and imagery, generated with AI.

04

Websites

Sites designed, written, and shipped fast.

05

Automation

Systems that run the routine while you sleep.

03/Lumaé Method™

Five steps. One outcome.

A single integrated track. Atelier handles the craft, Lab handles the compute. You meet the same team across all five phases.

01

Discover.

Audit the business end-to-end. Map goals, audience, friction, untapped channels. Find what slows growth.

02

Define.

Position the brand, name the methodology, codify tone and visual language. Lock the strategy in a single document.

03

Design.

Craft the experience. Identity, site, story, campaigns. AI tooling where it removes drag, hand work where it carries weight.

04

Deploy.

Ship live. Wire analytics, set baselines, integrate channels. Train the in-house team on the new system.

05

Iterate.

Monitor, refine, scale. Monthly review of what's working. AI agents take over what shouldn't need a human.

04/Stack

Tools chosen by job.

Five columns. Each names a job. Each lists the tools that do that job at Lumaé. Hover a name to see how we use it.

Generate
  • ChatGPT
    Long-form copy, sales decks, scripts.
  • Claude
    Strategy memos, structured reasoning, code review.
  • Midjourney
    Visual references, brand mood boards.
  • Nano Banana
    On-brand imagery, likeness and environments.
  • Seedance
    Image-to-video motion.
  • Veo
    Cinematic AI video.
  • Kling
    Frame-to-frame video continuity.
  • Suno
    Sonic identities, campaign jingles.
  • ElevenLabs
    Voiceover and audio brand.
Reason
  • Custom GPTs
    Brand-trained assistants for marketing teams.
  • Gemini
    Long-context analysis, market intelligence.
  • Perplexity
    Cited research at speed.
  • Obsidian
    Knowledge base for brand and product context.
  • NotebookLM
    Grounded research over client documents.
Decide
  • Plausible
    Privacy-first marketing analytics.
  • PostHog
    Product analytics, A/B, session replay.
  • Mixpanel
    Cohort and retention reads.
Automate
  • n8n
    Self-hosted workflow automation.
  • Make
    Cross-tool scenarios.
  • Zapier
    Quick integrations between SaaS.
  • Claude Code
    Custom agents and internal tools, built in code.
  • OpenClaw
    Autonomous browser and computer-use agents.
Measure
  • Sentry
    Quality monitoring.
  • Stripe
    Payment and subscription instrumentation.
  • Vercel Analytics
    Core Web Vitals in production.
05/Studio

We don't bolt AI onto marketing.We design integrated growth.

Lumaé is led by Maria Volkova. Fifteen years across fashion, beauty, healthcare, real estate, F&B. Forty-seven projects shipped, eight markets covered. A small core team, an extended network for craft that needs specialists.

Maria Volkova, founder and creative director// founder · creative directorMaria Volkova
06/Start

Start a project.

Three questions. Three minutes. One human reads each brief. Reply within 24 hours.

Start
kirill@lumaemarketing.com+34 666 809 838@lumae.marketing.studio
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